Cross-border Business Consulting
Helping international companies enter China.
Helping Chinese companies grow globally.
Strategic market entry, commercial partnerships and senior advisory that turn cross-border ambition into sustainable growth.
What We Do
01
Helping international companies understand the market, choose the right route and build a credible path to growth in China.
02
Helping Chinese companies assess opportunities and establish a locally relevant route to international growth.
03
Advising founders, leadership teams, investors and portfolio companies at pivotal stages of cross-border growth.
04
Tailored programmes that help leadership teams understand China's fast-changing business, content and consumer landscape.
Selected Clients
Professional Experience Includes
Professional experience is shown separately from Aspire Global client engagements.
Selected Case Studies
Oyster Bay & Portfolio Companies
Advisory on China market-entry strategy, partner identification, commercialisation opportunities and market positioning.
Portfolio experience includes
Löwenzahn Organics, Air Up, GoodBytz, Nukoko and other innovation-led consumer businesses.
Vivid Green B.V.
Designed an executive learning journey for a leading Dutch consumer-electronics e-commerce company, focused on China's creator economy.
Focus areas
Short-video platforms, social commerce, Founder IP and a practical 90-day action plan.
Mobility & Technology
Cross-border experience spanning Europe, Asia and North America, supporting market development and product launches.
Scope
Stakeholder engagement, international communications and locally relevant business and brand strategy.
Engagement Models
A defined commercial question, researched and translated into a practical roadmap.
End-to-end support from opportunity assessment to partner and launch planning.
A tailored learning journey, leadership workshop or China market immersion.
Ongoing counsel for founders and teams navigating cross-border growth decisions.
How We Work
Clarify your ambition, business context, priorities and constraints.
Map the market, customers, competitors, partners and opportunities.
Develop a focused roadmap with clear priorities and practical actions.
Connect the right resources and support delivery, learning and iteration.
Founder
Carina is a cross-border business advisor with more than 14 years of experience working across China, Europe, Asia and North America.
She has worked with multinational companies, venture capital firms, founders and innovation-led brands on market entry, international growth and market positioning. Her experience spans technology, mobility and consumer sectors, combining senior-level strategy with hands-on delivery.
Her work has taken her across more than 20 countries—from product launches in the Arctic Circle to a 15,000+ kilometre transcontinental electric-vehicle journey that achieved a Guinness World Record.
Start a Conversation
Tell us where you are today, where you want to go and what is getting in the way.
yinglin827@gmail.com
+86 138 5930 5187
Shanghai, China · Working globally